A 32 fl oz cold brew concentrate, $18. Brazil Cerrado, steeped 18 hours at the roastery in Chicago's West Loop. One campaign line, nine static ads, a launch film, a vertical cut and three shorts, every frame drawn by code.
| Hooks | Time compression ("3.5 seconds that tastes like it took 3.5 hours", Jot 28122890600667053). The café as the enemy, with a number ("$6 every time, before tip", Grady's 2198381504428692; "$160/month vs $70", Wandering Bear 1369549198125044). Alerts ("🚨 News alert", Wandering Bear 1427197359342299; "NEW FLAVOR ALERT", Death Wish 2538999246566264). Third-party proof as the headline (Death Wish 1613851690124585). |
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| Formats | Vertical video, 8 to 55 s: hands-only product film with short captions (Cometeer 1549914910180324, Chamberlain 832883933023752) or a talking head with caption cards (Brew Bomb 573262615266790). Statics: one bold headline over a single brand color, product tilted, real ingredients floating (Wandering Bear 4252242365041099, Jot 1727614801902183). |
| Offers | First-order discounts (Stumptown 15% off first five with code 15OFF5, 1261704229276459; Cometeer $46 off), free gift with first order (Jot $35 tumbler), free shipping thresholds, bundles. A code printed on the creative. |
| Visual | Every brand owns one color and fills the frame with it. Fridge and desk context shots: the product where it lives (Wandering Bear 1520000323215953). Chamberlain's lab set (945740055134506) is the one brand that built a world instead of a kitchen counter, and it jumps off the contact sheet. |
The delegator. 26 to 42, works at a screen, hands real tasks to an AI agent during the day and has a few minutes while it runs. Already drinks iced coffee in the afternoon, usually a $6 cold brew from the café downstairs. Believes good cold brew is something a café makes.
It ran all night. A background agent is a job you hand off that finishes without you watching. Background Agent is cold brew that steeped 18 hours while the customer slept and worked. Their whole job is the pour. The status line flips from Running in the background... to Done.
Brazil Cerrado, roasted in Chicago's West Loop, steeped 18 hours cold, bottled at 32 fl oz. House recipe: 2 oz concentrate, 4 oz water or milk, ice. 16 drinks a bottle, $1.13 a cup. Chocolate milk, toffee, orange peel.* Keeps 2 weeks once opened.
Free shipping on any order with a Background Agent bottle through October 31 with code RUNNING. Normally $6, free over $45, so it is a real saving on a single bottle and nudges a second bottle or a bag. CTA everywhere: Pour me one.
A good coworker who knows where the good coffee is. The customer is the hero for delegating; the clanker is a capable colleague. One AI tell per piece (the status pill, "Let me think step by step", the hallucination footnote). No em dashes. Numerals for numbers. Specific beats clever.
World's Fair at night. Midnight Navy and Night Ink grounds, Fair Brass ornament, Expo Cream type, Thinking Amber only for the dots, Fountain Jade for the pill. Limelight headlines, Jost text. Sterling appears only as the kit's film still. Everything else, including the bottle, is drawn.
Drawing library. src/clanker.js: brand tokens, font loading, Limelight and Jost type with tracking and wrapping, the deco frame with corner fans, speed lines, sunbursts and gauge, searchlights, stars, film grain and vignette, the jade status pill with pulsing dots, the terminal card, tasting-note chips, and the bottle (amber glass body, the kit's label mapped onto a cylinder strip by strip with cosine shading, highlights, cap, reflection). Also a drawn glass with liquid, milk cloud, falling ice and a pour stream.
Ads. ads/ads.html?ad=NN draws each ad at its exact pixel size; Playwright screenshots the canvas to ads/*.png.
Video. video/video.html?cut=launch|vertical|short1|short2|short3 defines a timeline of scenes with a seek(t) function. The renderer steps 30 frames a second, pipes PNGs into ffmpeg (libx264, CRF 17), then mixes the page's audio cues: voice lines, effects and music placed on the timeline with adelay, music ducked under the voice with sidechaincompress, limited and muxed as AAC.
Stills. The kit's Background Agent scene and logos, plus five generated film stills in the same world (the pour, the desk glass, the roastery, the fridge, the tasting-note tray). No stock footage, no video generators. Notes: BUILD_NOTES.md.
