Clanker Coffee Co.Background Agent / Launch collection
Clanker Coffee Co. presents

Take the
good part.

Meet Background Agent. Cold brew concentrate for the break you got back.

Watch the launch film Explore the collection
Sterling raises a cold brew bottle above a brass-lit art deco city.
01
The motion collection

A break worth
making time for.

A 42-second premiere, a dedicated vertical edit and three distinct short-form hooks. Turn the sound on.

The launch film · 42 seconds · 1920 × 1080 · Original scoreDownload the launch film ↗
02
The campaign

Let the clanker work.

The good part of handing something off is what you get back.

One audience.

People who delegate the routine work and make their coffee break count. Specialty-coffee drinkers with a task running in the background.

One idea.

Your task is running. Your break is ready. Background Agent makes the moment you reclaimed feel worth reclaiming.

One good offer.

Background Agent. Brazil Cerrado cold brew concentrate. 32 fl oz. $18. Notes of chocolate milk, toffee and orange peel.

$6 shipping. Free over $45.

Read the complete brief, ad copy and film scripts ↗
03
The static collection

Nine ways
to take a break.

Feed, portrait and story executions. Select an ad to inspect the full-resolution artwork.

01 / The good part
1080 × 1080 · Feed
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02 / Three good reasons
1080 × 1080 · Feed
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03 / A proper break
1080 × 1080 · Feed
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04 / Let the clanker work
1080 × 1350 · Portrait
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05 / The night shift
1080 × 1350 · Portrait
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06 / Admit one
1080 × 1350 · Portrait
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07 / Hit enter
1080 × 1920 · Story
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08 / Good taste
1080 × 1920 · Story
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09 / Background Agent
1080 × 1920 · Story
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04
The thinking behind the work

Borrow the pattern.
Keep the character.

Eight real ads, active in the Meta Ad Library at retrieval on October 12, 2026. We studied their hooks, formats, offers and visual choices. These are creative observations, not performance rankings.

  1. Start with a moment people recognize.A task handed off is our audience’s cue. Inspired by Liquid Death’s parenting executions, ads 1331357658841194 and 747620751766037.
  2. Make taste specific.Three verified tasting notes become three readable visual beats. Wandering Bear 4252242365041099; Folgers 1767351537603914.
  3. Show the product early.Clear category, distinctive packaging and room to breathe. Califia Farms 2799603643727168; Blue Bottle 3115365902186018.
  4. Make the offer impossible to miss.The real bottle size and price carry the close. Wandering Bear 967501074748481.
  5. Keep the world unmistakable.Brass, midnight navy and Sterling belong to Clanker. Liquid Death 1640295544478670 shows the strength of a consistent brand world.
Read the full research
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