Steeped all night. Ready in 10 seconds.
A 45 second film at 1920x1080 with narration, an original after-hours score composed in code, and sound design. Sterling raises the bottle under the moon, the night gauge sweeps from 9 PM to 7 AM, and the pour is timed on screen.
Door to desk. Ice, pour, water, done.
Per glass from your fridge, against $7 at the cafe.
Glasses in one 32 fl oz bottle at a 1 to 1 mix.
Three bottles, shipping free. The stock-up offer.
Re-edited for the phone, not cropped
The vertical launch cut opens on Sterling with the hook in frame one, stacks its titles, turns the gauge into a night clock, and holds the end card for the tap. Each short below is built on a different pattern from the research, cited in the brief.
Nine finished ads, three sizes
Built in HTML with brand type and frames, exported to PNG at exact size. Feed 1080x1080, portrait 1080x1350, story 1080x1920.
Feed / 1080x1080
Portrait / 1080x1350
Story / 1080x1920
One audience. One big idea.
Audience
Knowledge workers, 25 to 44, who hand real work to AI tools every day and already buy specialty coffee. They make iced coffee at home at least 3 days a week and resent the $7 cafe line.
Big idea
It worked all night. So you do not have to. Cold brew concentrate is made the way a background agent works: set it running, walk away, come back to finished work. Every competitor sells the morning ritual. We sell the night shift that makes the morning free.
Offer
Single bottle $18 (32 fl oz, 8 glasses). Three bottles $54 with free shipping (free over $45). CTA everywhere: Pour me one, at drinkclanker.com.
Message, in order
| # | Message |
|---|---|
| 1 | It already did the work. Overnight steep, done. |
| 2 | One job left, and it is yours: just add water, 10 seconds, no machine. |
| 3 | It tastes like a cafe made it: chocolate milk, toffee, orange peel. |
| 4 | The math is kind: $2.25 a glass, not $7. |
Full copy for every ad and video, with timings: campaign/brief.md. Brand line on every end card: "Something to drink while it's thinking."
The full set of six. Background Agent (second from right) is Feature No. 05, the only bottle.
What running coffee ads actually do
Live pulls from Meta's Ad Library for cold brew, concentrate and coffee brands (Death Wish, Cometeer, Chamberlain, Wandering Bear, Blue Bottle, Black Rifle, Califia, NESCAFE and others), with creative downloaded and viewed. Every ad is cited by brand and ad ID in research/ads.md. Nobody in the set owns the night: all of them sell the morning after. That open ground is this campaign.
| Pattern we stole | Evidence | Our version |
|---|---|---|
| One action, timed | Chamberlain Coffee ad 832883933023752, "Just add water"; Cometeer ad 1537572474773598, "in seconds" | "Just add water. 10 seconds." plus an on-screen count |
| Cancel the routine, show the cafe math | Wandering Bear ads 967501074748481 and 1369549198125044 ($160/month vs $70) | $7.00 cafe against $2.25 fridge, tallied over 8 glasses |
| Flavor as two nouns and a scene | Death Wish ad 1138729662012578; Wandering Bear ad 4252242365041099 | Chocolate milk. Toffee. Orange peel. Shown, not described |
| Objection, proof, countable set | Death Wish ad 1613851690124585; Cometeer ad 2011903796122532; Black Rifle ad 2202492267335613 | "Concentrate tastes... fine" flipped; Brazil Cerrado, roast date, Feature No. 05 of 6 |
| Product hero, bottom-third claim, one CTA | Death Wish 9:16 creative (viewed); Blue Bottle ad 3115365902186018 | Sterling fills the frame, headline low, one brass CTA |
Formats noted in the library: cold brew video clusters at 6 to 15 seconds (Tropical Smoothie Cafe ad 2848783822153972 at 6s; Califia Farms ad 2799603643727168 at 15s), product in frame one. Our shorts keep that pacing at 18 to 22 seconds with the hook on screen immediately.