Knowledge work: relaunching J.Crew
A full brand relaunch delivered as an agency pitch deck, collection and all.
- Fable 5.1
- Fable 5
- Opus 5
Built by Pat
Things I built with AI.
I test AI models by building things. Open each model’s version, copy the exact prompt, or watch the test.
6 builds · Branding
Knowledge work: the SpaceX question
A private wealth deck answering one question: should you buy SpaceX?
- Opus 5
- Opus 4.8
- Fable 5
Reviving a dying brand
A full RadioShack rebrand delivered as a PowerPoint deck with GPT Image Gen.
- Kimi K3
- Fable 5
- GPT-5.6 Sol
Research report
These are the jobs a normal week is made of: research something and write it up, design a page, build a brand. First, a research report (are data centers bad for the environment, with a focus on water use) delivered as a single designed HTML document with self-built charts and a source cited for every number.
- GLM 5.2
- Kimi K3
Brand identity
And a full brand identity system for a maker of precision navigational instruments, with the logo drawn in code as real SVG, plus palette, type, and applied mockups.
- GLM 5.2
- Kimi K3
Spirit Airlines brand refresh
From “GPT 5.6 Sol: No-Hype Full Review & Testing”
- Fable 5
- Opus 4.8
- GPT-5.6 Sol
- GPT-5.5